Panties with Purpose is a campaign to raise awareness, increase menstrual literacy and health, and provide access to menstrual products. Find out more

Panties with Purpose is a campaign to raise awareness, increase menstrual literacy and health, and provide access to menstrual products.

Find out more


Panties distributed
to date

“Health and hygiene is not a gender issue, but an issue of human dignity and rights.

We aim to start the process of change by promoting the provision of basic feminine hygiene products.”

What we do



raising awareness about the problems faced by underprivileged school girls 



assisting school girls with panties (undergarments) and sanitary towels and facilitate education on menstrual hygiene



breaking cultural taboos by getting people to talk about menstrual hygiene management

Coming soon

Period Matters: Writing and Art on Menstruation Experiences In South Asia

An anthology edited by Farah Ahamed
Published by: Pan Macmillan Publishing India

Publication: 2022

Farah Ahamed

Introduction by Farah Ahamed

My anthology, Period Matters, is about the many different ways of looking at menstruation.

It includes poems, stories, testimonials, essays and interviews, as well as photographs and reproductions of art. Each contribution suggests a new way of thinking about menstruation.

Around the world, the conversation on menstruation is unfolding in different ways. In some countries, period products are being distributed for free, the tampon tax has been removed and women are using period tracking apps; in others countries, however, people are still struggling with the shame associated with menstruation.

Period Matters includes a wide range of perspectives, from the artist to the entrepreneur, from the academic to the student, from the policy-maker to the activist, from the poet to the street sweeper.

It invites readers to reflect and engage with the diversity of menstruation experiences.

Become a partner

Be a part of our campaign and let’s continue the process of change together.

Do you have an idea or suggestion? Would you like to make a donation? We look forward to hearing from you.

Menstruation is everyone's business. Period.

A panel discussion on the pervasive taboos surrounding menstruation, period poverty and feminine hygiene in South Asia today.


Farah Ahamed  is a writer, and editor of an anthology on period poverty in South Asia. Daniel Epstein is Assistant Professor in the Department of Informatics, UC Irvine, specialising in personal informatics, and has published on menstrual tracking applications. Suhani Jalota is CEO and founder of Myna Mahila Foundation, and a public health activist in India. Ayra Indrias Patras is Assistant Professor in Political Science, Forman Christian College, Lahore. Tashi Zangmo is Executive Director, Bhutan Nuns Foundation, and has written on the challenges of menstrual hygiene for nuns in Bhutan. Chair/Moderator: Nilanjan Sarkar is Deputy Director, LSE South Asia Centre.

Ministry of Salt

In January 2020, Aaliyah Webber, aged 12, launched a social enterprise at school. The aim was to make Panties with Purpose sustainable.

Aaliyah experimented with several ideas and recipes until she hit on the concept of flavoured salt. She launched four flavours initially, and then added a few more. The cost of her product was 50/- and she sold it for 100/-. All profits went to buying underpants for girls in poverty.

The concept was a huge success and she sold over 300 bottles in three weeks. Some of the flavours include garlic, ginger & lemon, chilli and mixed herbs

The social business is called Ministry of Salt.

Social Enterprise Award

Watch Aaliyah Webber (aged 12) making a presentation for the Youth Leadership and Entrepreneurship Award 2019